Innovation strategy that works at three levels:
src: http://hbswk.hbs.edu/item/5525.html
- The lion's share of the investment underwrites a few big bets at the top
- clear directions for the future.
- portfolio of promising mid-range ideas driven by designated teams
- early-stage ideas or incremental innovations that permit continuous improvement.
src: http://hbswk.hbs.edu/item/5525.html
- key concept: "Innovators must be kept connected to the mainstream business. Isolating them leads to tensions with other parts of the company and lessens the chances that their work will be adopted."